Suyen Corporation (Philippines)

Suyen Corporation is a Philippine private conglomerate best known as the parent company of the Bench/ fashion and lifestyle brand. Founded in 1987 and headquartered at Bench Tower in Bonifacio Global City, Taguig, the company has grown from a single small apparel store into a multi-brand, multi-format retail group. Its core fashion portfolio includes Bench/, a flagship casualwear and lifestyle brand; Human, a youth-oriented streetwear label; and Kashieca, a brand focused on young women. Complementing its apparel lines, Suyen operates and franchises personal care and beauty concepts such as Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX, as well as distributing various foreign clothing, footwear, accessories, and cosmetics brands in the Philippines. The group also has a growing food and beverage portfolio, holding local rights and operations for concepts such as Bench Café and select international chains, and has expanded the Bench/ brand overseas through stores and partnerships in markets including the Middle East, United States, and parts of Asia. Suyen's key assets include a nationwide network of standalone stores and department-store counters, strong brand equity among younger consumers, robust marketing capabilities with celebrity and influencer endorsements, and a digital presence through e-commerce and social media. Strategically, the corporation pursues a dual expansion approach: deepening its domestic footprint across fashion, beauty, and dining, while building Bench/ into a global Filipino lifestyle brand, supported by collaborations, design innovation, and strong supplier and partner relationships.