Yamaha Motor Philippines Inc (Philippines)

Yamaha Motor Philippines Inc (YMPH) is the Philippine subsidiary of Yamaha Motor Co., Ltd., engaged in the manufacture, assembly, importation, and distribution of motorcycles, recreational vehicles, and power products. Established in 2007, YMPH operates a manufacturing plant in Batangas which produces motorcycles and related components for the domestic market. Its product portfolio includes scooters, underbone motorcycles, street and sport models, and off-road units catering to daily commuting, lifestyle riding, and motorsports segments. Yamaha distributes its products through an extensive network of Yamaha 3S (Sales, Service, Spare Parts) shops, multi-brand dealerships, and flagship stores across the country, supported by parts distribution centers, technical training programs, and motorsports events. The company emphasizes innovation, safety, fuel efficiency, and riding experience, with product lines featuring advanced engine technologies and modern styling. Strategically, Yamaha Motor Philippines aims to strengthen its market share in key segments, expand dealership presence, enhance customer experience, and introduce new models aligned with global trends in smart mobility and environmentally conscious technologies.