Action Poland Sp. z o.o. (Poland)

Action Poland Sp. z o.o. manages the Polish operations of Action, an international non-food discount retailer. It operates a rapidly expanding network of stores across Poland offering a wide assortment of several thousand products in categories such as household goods, cleaning products, DIY items, home decor, hobby articles, toys, personal care and seasonal goods. The retail model emphasizes very low prices, simple store layouts and a constantly changing assortment with frequent product rotation and numerous private-label items. The company forms part of a European network of more than 3,000 stores. Key assets include centralized international sourcing, an efficient logistics system, strong purchasing power and rapid store rollout capabilities. Action Poland's strategy focuses on nationwide expansion, continuous assortment renewal, high store productivity and offering value products for price-conscious consumers.