Baic Auto Polska Sp. z o.o. (Poland)

BAIC Auto Polska Sp. z o.o. operates as the brand organization for BAIC passenger vehicles in Poland, focusing on market development, vehicle sales enablement and a nationwide dealer-and-service ecosystem. The companys core product scope comprises BAIC-branded SUV and off-road models marketed for the Polish market, including BAIC 3, BAIC 5, BAIC 7 and the off-road range BJ30 and BJ60, supported by customer-facing processes for inquiries, test-drive bookings and workshop visit scheduling. The aftersales and lifecycle segment includes warranty and roadside assistance programs, service workshop routing, spare parts availability, and accessories, with selected models promoted with LPG installation offerings to address total-cost-of-ownership expectations. Key brands and assets include the BAIC brand portfolio in Poland and the associated dealer/service network infrastructure (sales outlets and authorized service points) distributed across multiple Polish regions. Geographic scope is Poland, with national coverage via regional dealers and service partners. Strategic focus centers on accelerating BAIC brand penetration through an integrated go-to-market model combining sales, financing and aftersales accessibility, and on positioning BAIC vehicles as cost-efficient, supported-by-network options in the mainstream SUV/off-road categories.