Bielenda Group S.A. (Poland)

Bielenda Group S.A. is a Poland-based cosmetics group developing, manufacturing and commercializing skincare and beauty products across mass-market, dermocosmetics and professional segments. The group manages a broad portfolio of retail brands including Bielenda, BodyBoom, Dermika, Soraya, She Cosmetics, Supremelab, Tolpa, ON and Miya Cosmetics, as well as professional brands such as Bielenda Professional, SKINARTE and SKINARTE Proesthetic, addressing multiple price points and distribution channels (drugstores, pharmacies, e-commerce and professional beauty). The group reports a wide product base (around 2,000 products) and positions itself as a multi-brand house with dedicated brand architectures for consumer and professional use. Bielenda Group S.A. has international reach, with products available across multiple foreign markets (reported presence in 55 countries), supporting geographic diversification beyond Poland. Key assets include its brand portfolio, product development capabilities and an industrial production base referenced as a group manufacturing plant. Strategic focus includes brand portfolio development, product innovation, international distribution expansion and structured sustainability/ESG activity communicated at corporate level.