Cinema City Poland Sp. z o.o. (Poland)

Cinema City Poland is a leading multiplex cinema operator and the Polish operating company of the Cinema City brand in Central and Eastern Europe. The company develops and operates large format multiplex cinemas offering digital 2D and 3D auditoriums as well as premium formats such as IMAX, 4DX, ScreenX and VIP halls with enhanced comfort and food service. Since entering the Polish market in 1999 it has built a nationwide network of more than thirty cinemas, including IMAX and 4DX halls, ScreenX auditoriums and VIP zones located in major cities such as Warsaw, Krakow, Lodz, Wroclaw, Poznan, Gdansk and Katowice. Revenue streams include ticket sales, food and beverage concessions, on screen and ambient advertising, corporate and private events, educational screenings and special programming. A key brand asset is the Unlimited subscription program offering unlimited access to standard 2D screenings for a monthly fee, fostering loyalty and recurring revenues. Strategically, Cinema City positions itself as an innovation and experience oriented market leader, leveraging backing from the Cineworld group, investments in advanced projection technologies and a broad geographic footprint to serve as a major platform for film distribution in Poland.