Ddb Auto Bogacka sp. k. (Poland)

Ddb Auto Bogacka sp. k. operates in the automotive retail and aftersales segment as a Mercedes-Benz branded dealer platform, providing sales and service coverage for passenger cars and vans. Business segments include retail and fleet sales of new vehicles (including configurable passenger and commercial ranges), sales of demonstrator and used vehicles, and a structured aftersales offering comprising maintenance and repair services, diagnostics, service booking workflows, and accessories and parts support. The used-vehicle business is supported by a certified pre-owned proposition with defined eligibility and technical inspection standards, enabling controlled quality and warranty-style assurances associated with the Mercedes-Benz Certified program concept. Geographic scope is anchored in Szczecin and the surrounding regional market for showroom and workshop operations, with broader reach through digital browsing and inquiry paths that support customer acquisition beyond the immediate catchment area. Key brands and assets include the Mercedes-Benz and Mercedes-AMG brand environment, the dealership and service infrastructure, and the connection to financing and leasing solutions available through the Mercedes-Benz ecosystem, enabling bundled acquisition and ownership propositions. Strategically, the company positions around premium customer experience, lifecycle value capture through aftersales and service programs, strong brand alignment with Mercedes-Benz standards, and multi-channel sales support for both passenger and commercial vehicle customers.