E-R2 Sp. Z O.O. S.K.A. (Poland)

E-R2 Sp. Z O.O. S.K.A. is the legal entity operating the Apart.pl online shop platform and providing e-commerce distribution within the Apart jewelry ecosystem. Business segments and products include online retail of jewelry, watches and accessories offered on Apart.pl and related Apart online channels, including gold and silver jewelry, diamond and gemstone jewelry, engagement and wedding rings, and fashion-oriented collections, supported by brand-level extensions such as Elixa (initially womens watches, expanded to jewelry, smartwatches and accessories including silk scarves and sunglasses). Geographic scope and reach are centered on Poland through the Apart.pl e-commerce platform with online customer servicing, while the Apart brand is positioned as a large European jewelry producer with broad design assortment and materials portfolio. Key brands and assets include the Apart brand and its collection portfolio, Elixa as a dedicated fashion/accessories brand line, the Apart Diamond Club loyalty program (app- and web-based) providing tiered customer benefits and discounts across online and store channels, and production know-how referenced through Aparts manufacturing heritage and modern machinery base. Strategic focus and positioning emphasize omnichannel jewelry retail anchored in a vertically integrated producer model, leveraging brand strength in diamonds and gemstones, broad assortment and fashion-led collections, and customer retention via loyalty and digital shopping capabilities.