Etam Poland Sp. z o.o. (Poland)

Etam Poland sp zoo operates the Polish distribution and retail platform for the Etam womens lingerie brand, combining e-commerce with a store-based presence in Poland. The operating focus is on womens intimate apparel and adjacent categories, including bras, briefs, bodysuits and corsetry products, shapewear, hosiery and legwear, as well as sleepwear and loungewear collections. The offer also extends to swimwear (one-piece and two-piece ranges and beach accessories) and sport-oriented lines, with thematic capsules and fit-driven subranges addressing needs such as maternity, post-mastectomy solutions, and size-inclusive collections. The company leverages brand-led product architecture, structured around recurring lines and collections, supported by customer-service modules such as store delivery, returns management and loyalty program mechanics (Etam Connect). Geographic reach is centered on the Polish market through nationwide digital access and a physical retail footprint, while positioning is reinforced by the broader Etam brand heritage and know-how in corsetry design and product innovation. Strategic focus emphasizes omnichannel customer acquisition and retention, continuous refresh of seasonal collections, and sustainability-oriented positioning through eco-responsible product groupings (WeCare) integrated into assortment planning and brand communication.