Florentyna Sp. z o.o. (Poland)

Florentyna Sp. z o.o. is a Polish trading company focused on household products and household appliances, operating multi-channel B2B and B2C sales and developing proprietary product brands. Business segments and products include kitchen and dining assortment (e.g., pots, pans, tableware, small kitchen accessories), home products for everyday use (including textiles, decoration, furnishing and cleaning categories), enameled cookware under a dedicated line, cutlery collections, and consumer small appliances and personal care devices under an electronics brand portfolio. Florentyna develops and commercializes own brands including Florina (broad kitchen and dining range), Emalia Pleszew (enameled dishes line), Magnus (cutlery collections positioned around durability), Botti Electronics (kitchen, home, body and hair care appliances), Miss Lucy (household product lines positioned on materials and manufacturing standards), and Praktyczna (household essentials), alongside branded assortments offered within its portfolio. Geographic scope and reach include broad coverage of Poland through cooperation with large-area retail networks and the retail market, and export reach across European Union markets with reported presence across multiple countries. Key brands and assets include a long-established private-label and brand-development platform, an extensive distribution footprint across thousands of points of sale and large-area networks, and integrated e-commerce supported by product presentation materials (photos, arrangements, benefit-led descriptions and video content) as part of trade support. Strategic focus and positioning center on continuous assortment expansion, high product availability for home categories, development of sales channels (retail chains, traditional retail and web store), and partner-oriented cooperation models supported by logistics and trade tools, with positioning as a reliable long-term supplier and brand owner in household categories.