Frac Detal Sp. z o.o. (Poland)

Frac Detal Sp. z o.o. operates within the FRAC food retail network, offering grocery retail focused on fresh categories and quality positioning. The product mix is centered on food and everyday grocery, with particular emphasis on freshness and quality of meat, fish, bakery and vegetables, complemented by a broader assortment that includes local products supporting domestic suppliers. The network provides store-based shopping as well as customer-ordering solutions, including online ordering and telephone orders with store pickup, and delivery options depending on location and cutoff times. Geographic scope is primarily Poland with a store footprint across multiple cities, including locations in Rzeszow, Krakow, Warsaw, Krosno, Sanok, Stalowa Wola, Tarnobrzeg and Jaroslaw, supporting regional reach and local catchments. Key brand asset is the FRAC retail banner, supported by a customer-facing mobile application used to communicate offers and promotions. Strategic focus is on quality-led differentiation in fresh categories, reinforcing local sourcing and convenience through digital ordering channels and multi-format fulfilment (in-store, pickup, delivery).