Halfprice Sp. z o.o. (Poland)

HalfPrice Sp. z o.o. manages the HalfPrice retail concept, an off-price chain belonging to the CCC Group. HalfPrice is the group's only off-price brand and one of the fastest-growing chains in Europe. The business model focuses on selling branded products at discounted prices through purchase of overstock, end-of-season and special lots. The assortment includes apparel, footwear, accessories, cosmetics, toys and homeware sourced from numerous international and local brands. The company operates large-format stores in shopping centres across Poland and has expanded to several European markets. The HalfPrice brand is the company's key asset, positioned as a store offering branded products at attractive prices with frequently rotating stock. Strategically, HalfPrice positions itself as a growth platform in the value retail segment, targeting price-conscious consumers seeking branded fashion and home products at significant discounts.