Nielsen Services Poland Sp. z o.o. (Poland)

Nielsen Services Poland Sp. z o.o. operates as the Polish platform of Nielsen, providing audience measurement, data and analytics services for media and advertising markets. Business segments include cross-platform audience measurement and performance tracking across channels and devices; media planning data and decision support enabling allocation of advertising investment; and marketing optimization and effectiveness analytics supporting ROI and outcome measurement. The company supports Polish market requirements through local operations while leveraging Nielsens global methodologies and product architecture across more than 55 markets. Key brands and assets include the Nielsen brand and its measurement and analytics systems, as well as Gracenote, Nielsens content data unit providing entertainment metadata and identifiers that support content discovery, distribution and audience engagement for media ecosystems. Geographic scope includes Poland as a core served market integrated into a global delivery footprint, with services designed for domestic broadcasters, publishers, advertisers, agencies and digital platforms operating in Poland and across international media supply chains. Strategic focus and positioning center on trusted, standardized measurement and analytics that enable clients to understand audience behavior, optimize media and marketing decisions, and improve the value of content and advertising investments through data-driven intelligence.