Nowel Sp. z o.o. (Poland)

Nowel Sp. z o.o. is a family-owned industrial bakery group and one of the leading producers of frozen bake-off bread in Poland, with roots in an artisanal bakery founded in 1925 and production currently concentrated in modern plants in the Mazovia region. The company specializes in pre-baked, frozen bakery products, including a broad portfolio of breads, rolls, baguettes, ciabatta, Kaiser rolls and snack items, produced on the basis of long-standing recipes that rely on four natural ingredients: flour, water, sourdough and salt. Its technology is based on partial baking (approximately 70–80 percent) followed by shock freezing, which allows the products to retain nutritional value, traditional taste, aroma and crispness while offering customers flexibility in final baking on site. Nowel supplies both branded products under the Nowel and Piekarnia Nowakowski brands and private-label assortments for major retail chains, discounters and foodservice operators in Poland and across Europe, cooperating with the largest retail networks and exporting to numerous foreign markets. The company positions itself as a scale producer with daily output measured in hundreds of tons of bread, while maintaining a “clean label” philosophy, avoiding artificial preservatives and enhancers. Recent investments include the construction of a new large-scale production facility in 2023–2024, aimed at expanding capacity, modernizing process technology and supporting further export growth. Strategically, Nowel focuses on innovation in frozen bakery, development of proprietary production technologies, and close partnerships with key retail customers, leveraging its nearly 100-year heritage as a differentiating asset in both domestic and international markets.