Polsat Media Sp. z o.o. (Poland)

Polsat Media Sp. z o.o. operates as an integrated advertising sales and media commercialization entity offering access to a broad portfolio of video, digital and cross-media inventory and marketing solutions in Poland. The companys core business segment is media sales and advertising monetization, covering television and video ecosystems alongside digital channels, with productization oriented to national campaigns, targeting and performance, sponsorship and branded integrations, and tailor-made non-standard activations. Polsat Media commercializes inventory linked to major Polish broadcast and thematic channels and broader group media assets, and complements standard spot sales with value-added solutions such as branded content, special projects, content-integrated formats, and multi-platform packages spanning TV and online environments. The company addresses both brand-building and performance objectives through integrated planning and execution, leveraging cross-channel reach and audience delivery capabilities for national advertisers and agencies. Geographic scope is primarily Poland, reflecting nationwide distribution and audience coverage of the underlying media assets and platforms, with reach structured around broad national audiences and segmented thematic communities. Key brands and assets within the commercialization scope include Polsat group television channels and associated digital properties, enabling scale across mass-market and targeted segments, and operational sales capabilities for complex, multi-format campaigns. Strategically, Polsat Media positions as a one-stop partner for integrated campaigns, emphasizing portfolio scale, cross-platform packaging, innovative advertising formats and the ability to design custom brand experiences to maximize attention and effectiveness across the Polish media market.