Polska Siec Handlowa "Nasz Sklep" S.A. (Poland)

Polska Siec Handlowa “Nasz Sklep” S.A. (Polish Retail Network “Nasz Sklep” S.A.) operates a franchise based chain of grocery and convenience stores under the “Nasz Sklep” brand. The company's business model combines wholesale distribution of fast moving consumer goods with the development and management of a nationwide network of franchised neighbourhood stores, small supermarkets and convenience outlets operated by independent entrepreneurs. The assortment in affiliated stores covers full range everyday grocery needs, including fresh products, packaged foods, beverages, household chemicals and basic non food items, complemented by locally adapted ranges to match regional consumer preferences. The company provides its franchise partners with central purchasing, logistics, marketing support, store concept and merchandising standards, and IT solutions, which allows independent retailers to benefit from economies of scale and brand recognition while maintaining local ownership. The network is present across Poland, with strong representation in small and medium sized towns and residential districts where proximity and convenience are key factors for customers. Strategically, “Nasz Sklep” positions itself as a partner for independent retailers and a competitor in the traditional trade segment, using brand driven formats, promotional programs and private label offers to strengthen customer loyalty and to defend the position of local stores against large format chains and discounters.