The Swatch Group (Polska) Sp. z o.o. (Poland)

The Swatch Group (Polska) Sp. z o.o. operates as the Polish commercial entity of The Swatch Group, focused on wholesale and retail distribution of watches and related jewelry products, supported by after-sales and repair service capability. Business segments include brand portfolio management and distribution across multiple price tiers and style segments, direct-to-consumer and partner retail supply, and service operations supporting product maintenance and customer care. The portfolio is anchored in globally recognized Swiss watch and jewelry brands, including Swatch and Swatch Bijoux, Omega, Rado, Longines, Tissot, Certina and Flik Flak, enabling coverage from entry-level fashion watches through premium and luxury mechanical and heritage segments. Geographic scope is nationwide Poland, serving consumers through retail channels and trade partners, while aligning with group-level brand standards, marketing frameworks and product launches coordinated internationally. Key brands and assets are the multi-brand portfolio and associated brand equity, distribution and retail relationships, service and repair capability for timepieces, and access to Swatch Group's product development and manufacturing ecosystem. Strategic positioning emphasizes comprehensive coverage of the Polish watch market through a diversified brand ladder, consistent brand stewardship, and integrated sales-and-service execution designed to protect brand value while expanding consumer reach across segments.