Yokohama Cee Sp. z o.o. (Poland)

Yokohama CEE Sp. z o.o. operates as the Central and Eastern Europe organizational and commercial structure for YOKOHAMA tyre distribution, based in Poland, integrating wholesale import and sales capabilities for the regions professional tyre market. Business segments and products include wholesale distribution and market development for YOKOHAMA branded tyres across key application families, including passenger car and performance tyres, SUV and off-road tyres, and broader seasonal and vehicle-type offerings aligned to YOKOHAMAs European product range. Key product families and brand assets include ADVAN (performance line), GEOLANDAR (SUV/off-road line) and other YOKOHAMA tyre families positioned for all-season and seasonal applications, supported by YOKOHAMAs global product development and motorsport heritage. Geographic scope and reach is Central and Eastern Europe, with the Polish hub supporting cross-border wholesale distribution and market coverage for import and sales activities across the region. Key assets include the European headquarters-backed organizational structure, the Warsaw-based regional platform, and distributor-to-dealer channel infrastructure supporting availability and service to professional customers. Strategic focus and positioning centers on strengthening regional market penetration in CEE, professionalizing the route-to-market under direct group control, and expanding YOKOHAMAs premium positioning through performance-led product families and broad seasonal coverage for multiple vehicle segments.