Zdrojowa Hotels Sp. z o.o. (Poland)

Zdrojowa Hotels Sp. z o.o. operates a resort hospitality portfolio in Poland, providing hotel and apartment accommodation supported by leisure infrastructure and guest services in major seaside and mountain destinations. Business segments include operation and commercialization of full-service hotels and resort apartments, delivery of Spa & Wellness offerings, gastronomy (hotel restaurants and bars), family and leisure amenities (including selected kids-focused services), and MICE activity through conference and event facilities where available across properties. Geographic scope is Poland-wide across resort locations, with a concentration in Baltic Sea destinations (including Kolobrzeg and Swinoujscie) and mountain resorts (including Szklarska Poreba), complemented by additional resort points such as Ustronie Morskie, and the ability to attract domestic and international leisure demand through multi-property booking. Key brands and assets are the named hotel and apartment properties within the portfolio, spanning multiple standards (including five-star, four-star and three-star offerings) and recognized hospitality affiliations within the portfolio (e.g., selected internationally branded hotels alongside Zdrojowa-operated resorts), as well as on-site Spa & Wellness zones and beach-proximate real estate. Strategic focus is positioned on high-quality leisure stays in prime resort micro-locations, portfolio-based cross-selling and direct-booking orientation, combining accommodation, wellness and experience components to build repeat demand and year-round occupancy across a diversified resort footprint.