"Bacardi-Martini Polska" Sp. z o.o. (Poland)

Bacardi Martini Polska Sp. z o.o. is the Polish operating company of the global Bacardi group, responsible for the import, distribution and marketing of Bacardi's portfolio of spirits in Poland. The company manages a broad range of brands across rum, vermouths and aperitifs under the Martini label, gin including Bombay Sapphire, Scotch whiskies such as Dewars and Aberfeldy, tequilas including Patron and other premium spirits. Bacardi Martini Polska cooperates with national wholesalers, retail chains and the HoReCa channel to ensure wide distribution and brand presence, aligning local commercial activities with Bacardi's global marketing platforms. Key assets include access to the group's international brand portfolio, marketing expertise and strong heritage, as well as local market capabilities in positioning premium and super premium spirits. Strategically, the company focuses on building strong brand equity, expanding its portfolio in line with evolving consumer preferences and developing long term trade partnerships while operating under Bacardi group standards for quality and corporate responsibility.