"Omnicom Media Group" Sp. z o.o. (Poland)

Omnicom Media Group Sp. z o.o. is the Polish media services hub of Omnicom Media Group, the media division of the global Omnicom Group. The company operates as a strategic and operational center for integrated media and communication services, providing media strategy, planning and buying across television, digital, social, search, programmatic, radio, print and out-of-home channels. In Poland Omnicom Media Group coordinates the work of branded media agencies including OMD, PHD, Media Direction OMD and Hearts & Science, supported by data and marketing technology specialist Annalect. Together these entities offer performance marketing, econometric modeling, advanced TV planning, content and influencer solutions, as well as commerce and retail media activation. As part of a global network active in more than 100 countries, the Polish company manages national and international campaigns for leading brands from sectors such as FMCG, automotive, finance, technology, retail and e-commerce. It combines local market expertise with access to international tools, benchmarks and best practices. OMD, the longest-established media agency in Poland, is recognized for capabilities in RTB technology, proprietary TV planning tools and data driven optimization, while PHD and Hearts & Science focus on innovation in digital and data-led communications. Key assets of Omnicom Media Group Sp. z o.o. include its portfolio of agency brands, a scaled client base, proprietary planning and analytics platforms, and integration with Omnicom's global “Agency as a Platform” operating model, which connects media, data, creative and commerce resources around client needs. Strategically the company positions itself as a client-first, data-fueled and people-powered partner, investing in technology, audience insight and automation to deliver accountable business outcomes. In the Polish market it emphasizes leadership in digital transformation of media, including retail media, connected TV, addressable communications and measurement, while maintaining long-term partnerships with major advertisers and media owners.