Graftex Prodcom SRL (Romania)

Graftex Prodcom SRL is a Romanian apparel company operating as the owner and organizer of a portfolio of menswear brands and a vertically aligned fashion retail model anchored in the Bigotti brand ecosystem. The company designs, produces and retails ready-to-wear mens clothing and related products, with core categories typically including business and formalwear (suits and tailored items), shirts and smart-casual apparel, jackets and outerwear, knitwear and seasonal collections, as well as footwear and accessories that complete an end-to-end mens wardrobe offer. Commercial activity is structured around brand-led product lines and collections positioned for different usage occasions, spanning classic business attire through to modern casual and lifestyle-oriented ranges. The company operates an omnichannel model that combines physical store presence with a centralized online retail channel, enabling national reach and consistent brand presentation across touchpoints. Key brands and assets associated with the business include Bigotti and additional brand lines within the portfolio such as Egobigotti, Artigiani, Massini Camicia and Il Capo Uomo, supporting segmentation by style positioning and customer preference. Geographic scope is Romania as a core market, with the model designed to scale through brand expansion, store network development and online sales reach. Strategic focus is on building and defending a premium-to-upper mainstream menswear positioning through portfolio breadth, consistent collection development, controlled brand experience in retail, and integrated product-and-channel management that supports repeat purchasing and long-term brand equity.