Groupe Seb Romania SRL (Romania)

Groupe Seb Romania SRL is the Romanian commercial entity of Groupe SEB, active in the small domestic appliances and cookware ecosystem, with a portfolio centered on consumer solutions for cooking, food preparation, beverage preparation and home care categories. In Romania, the company markets and supports major Groupe SEB brands, with Tefal as a flagship brand and a broader multi-brand approach consistent with the group portfolio (including brands such as Rowenta, Krups, Moulinex and Lagostina). Products span electric cooking appliances, kitchen preparation devices, beverage machines, ironing and garment care appliances, and cookware/accessories, supported by after-sales service, warranty management and spare parts/accessories channels. Geographic reach is national, serving Romanian consumers via retail distribution and direct-to-consumer online channels, with local market operations aligned to the group's international brand and innovation platform. Key assets are the international brand portfolio and associated product IP, plus the local commercial and service infrastructure supporting distribution, customer service and brand activation. Strategic positioning emphasizes innovation in everyday home appliances, durability/repairability and brand-led differentiation, leveraging global product development while adapting go-to-market and servicing to local Romanian demand and channel structure.