Lego Romania SRL is the Romanian commercial entity of the LEGO Group, a global manufacturer of construction toys and educational play products. The company supports marketing, sales and brand development activities for LEGO products distributed through retail partners and e-commerce channels. Its portfolio includes construction sets, licensed themes and educational solutions designed to support creativity and learning. Geographic scope is Romania, integrated into LEGO Group's European commercial organization. Key assets include the LEGO brand, product innovation and global supply and marketing platforms. Strategic positioning focuses on brand-led growth, educational value and long-term consumer engagement.
Headquarters
Strada Dinu Vintila Nr. 11
Bucharest; Bucharest;
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Website: https://www.lego.com/
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