Naturalis SRL (Romania)

Naturalis SRL operates a Romanian health and personal care brand portfolio developed under the Naturalis identity, positioned around supplements, cosmetics, and selected medical devices for everyday wellness needs. The company offers broad product ranges including dietary supplements across cardiovascular health, digestion, immunity, respiratory support, nervous system support, joint and bone support, urinary health, eye health, vitamins and minerals, weight management and childrens products, complemented by skin health and personal care cosmetics. Naturalis also commercializes medical device-type products aligned to key body systems such as cardiovascular, digestive, ocular, musculoskeletal and respiratory, supporting preventive and supportive care usage. Geographic reach is national, with distribution positioned through pharmacies across Romania and direct-to-consumer channels supported by branded online presence and promotional programs. Key brands and assets include the Naturalis masterbrand and a set of named product lines promoted as flagship recommendations, supported by product development and market-oriented portfolio expansion, with products manufactured within the European Union and positioned on quality, safety and efficacy expectations. Strategic focus is on continuous portfolio renewal based on consumer needs, strengthening pharmacy channel presence, expanding brand visibility through campaigns and educational content, and reinforcing a Romanian-origin wellness proposition with scalable product families across health categories and seasonal demand patterns.