Pet Factory SRL (Romania)

Pet Factory SRL is a Romania-based pet care company active across production, import and distribution of pet products, with a strong focus on wet pet food manufacturing supported by vertical process integration, end-to-end traceability and integrated logistics capabilities. The product portfolio covers wet and dry food, hygienic litter, accessories and toys for companion animals, and the company develops both own-brand ranges and private label programs for retail and industry partners. The company manages a multi-brand platform that includes Miau Miau (cat hygienic litter as well as wet and dry cat food and cat accessories), For Dog (wet and dry dog food plus dog accessories), and additional distributed premium nutrition brands such as Mera and Farmina, supporting assortment coverage from everyday to premium and super-premium positioning. Pet Factorys route-to-market is built around partnerships with large retail and specialty channels, supplying nationwide store networks and e-commerce partners, and combining manufacturing scale with brand building, category expansion and private label development. Strategically, the company positions itself as a quality- and technology-driven producer and distributor in the Romanian pet market, leveraging industrial investment, vertically integrated operations and retailer partnerships to scale volumes, broaden category presence and strengthen long-term collaboration with key accounts.