Up Romania S.R.L. (Romania)

Up Romania SRL represents the Romanian presence of Up, a provider of employee benefits and incentive solutions supporting corporate customers. The company delivers products such as meal benefits, gift and cultural benefits and other employee support solutions, implemented through card-based and digital platforms that enable employers to provide regulated benefits to employees. Operations in Romania include customer acquisition, partner ecosystem development and platform servicing, supporting employers with benefit management tools and acceptance networks. Key assets include digital benefit platforms, a broad merchant acceptance network and experience in regulated employee benefits programs. Strategic positioning is centered on facilitating employee motivation and welfare through scalable benefit solutions, strengthening employer engagement through digitalization and enabling convenient use of benefits through wide acceptance coverage and customer-oriented servicing.