Azbuka Vkusa OOO (Moscow) (Азбука Вкуса ООО (Москва)) (Russia)

"Azbuka Vkusa" is one of the strongest and most recognizable domestic consumer brands. A unique range of products, refined style and a high level of service made the company a trendsetter and one of the leaders of the Russian retail market. Company history began in 1992 with the opening of the first pavilion "Delicatessen" on Kutuzov Avenue. In 1997, the shareholders decided to open a supermarket called " Azbuka Vkusa," which was supposed to vary a wide range and high level of service. In 2002 it was decided to merge the data stores under a single brand and the concept of reengineering business processes. Since 2003, " Azbuka Vkusa " was developed in the framework of a unified marketing, pricing, merchandising, purchasing, operational and personnel policies, as well as a single corporate identity. Today the network of " Azbuka Vkusa," has 47 supermarkets in Moscow and Moscow region