Modern Mills Company Saudi Closed Joint Stock Company (Saudi Arabia)

The Company was created to provide and produce flour products in designated areas in Saudi Arabia, and strengthen food security therein. Its main business activities include the production and storage of flour and feed. The Company produces flour products, feed, and other wheat derivatives
The Company was established to help the Kingdom strengthen its food security, by providing and producing flour products in different regions of the Kingdom. Its main business activities include the production and storage of flour, animal feed and bran. The Company produces flour products, feed, and animal bran and distribute them to numerous retail clients and companies.
The Company is one of the leading producers of flour in the Kingdom. The Company has substantially grown its volume market share in recent years (from 20 in 2021G to 24 in 2022G, the largest gain among its competitors in the Kingdom). The Company is a leading producer of animal feed in the Kingdom, with a 7 market value share in 2022G, and has the largest animal feed production capacity among flour milling companies in the Kingdom
In accordance with its Bylaws, the Company's activities are as follows:
1- Growing of cereals (except rice), leguminous crops, and oilseeds. 2- Manufacture of grain mill products. 3- Manufacture of prepared animal fodder. 4- Manufacture of other food products not elsewhere classified.
5- Manufacture of bakery products. 6- Wholesale trade of agricultural raw materials and live animals. 7- Wholesale of food, beverages, and tobacco. 8- Retail sale in non-specialized stores with food, beverages or tobacco predominating
9- Retail sale of food in specialized stores 10- Retail sale of other new goods in specialized stores. 11- Storage. 12- Rail transport of goods. 13- Road freight transport of goods.
In accordance with its commercial register, the Company's activities are as follows:
1- Wheat packing and milling. 2- Barley packing and milling. 3- Manufacture of concentrated animal fodder. 4- Wholesale of barley. 5- Wholesale of bakery products.
6- Retail sale of barley. 7- Freight transport by road
The Company's current activity consists of the production, packaging and sale of flour products and byproducts, animal feed and bran
Vision of the Company
The Company's vision is to be the most trusted nutrition company in Saudi Arabia, supporting the Kingdom's food security.
Mission of the Company
The Company's mission is to produce and distribute a portfolio of ingredients and end-to-end solutions delivering profitable growth in a healthy corporate environment.
Values :
Focus work with a clear journey in mind, relentlessly pursuing our 2030 vision.
Initiative Taking take ownership and initiatives, striving for the well-being and success of entire business.
Ambition set high goals and relentlessly work towards achieving them, pushing the boundaries of what is possible.
Flexibility prioritize speed and agility, adapting to the changing needs of customers and delivering exceptional service.
Integrity foster a culture of trust and collaboration, valuing open communication and teamwork as the key to success.
The Company is engaged in the production, packaging and selling of flour products, animal feed and bran. Its operations are supported by strategically located, efficient production facilities in three regions of the Kingdom, namely Makkah Region, Jouf Region, and Asir Region.
The Company generates its revenue from the sale of its products to its customers, which then either use or sell Company's products to indirect customers. Direct flour customers are primarily wholesalers and distributors, but also include, to a lesser extent, large bakeries, food manufacturers and key retail accounts. Indirect flour customers consist of bakeries, hotels, restaurants, cafes and retail customers. Sales of flour are also distinguished between clients purchasing flour from the Company in “regulated” packs of 45 kg and in bulk, and clients purchasing flour from the Company in “unregulated” packs between 1 kg and 10 kg.
An increasingly significant part of the Company's business is the sale of animal feed products to livestock and poultry farms and feed wholesalers, which, in turn, sell animal feed products to livestock and poultry farms.
The Company also sells animal bran products to distributors, or to feed producers directly.
Company Strategies
The Company seeks to enhance and diversify its services and products to satisfy the needs of its existing customers and consumers, and gain more customers and consumers through additional services and products, while maintaining its leading market position. According to Euromonitor International Ltd., flour consumption in the Kingdom is expected to grow at a CAGR of 3.2 between 2022G and 2030G.To achieve this, the Company extensively studied the market and its needs including an analysis of the internal and external factors affecting the scope of the Company's business. Based on its studies, the Company has identified strategic avenues to ensure continued growth in order to achieve its vision and mission in the coming years. These avenues revolve around the following four pillars:
1- Elevating infrastructure capabilities, to contribute to food security and acquire a greater share in the flour
and flour derivatives sectors.
2- Investing in people and technology, and strengthening the Company's ESG practices.
3- Expanding into new products and adjacent categories.
4- Accessing new geographic regions.
In Year 1972G GFSA was established by Royal Decree number M/14 dated 1392-25-03H (corresponding to 09/05/1972).
In Year 1982G GFSA established a production facility in Khamis Mushait.
In Year 2008G GFSA established a production facility in Al-Jouf.
In Year 2009G GFSA launched the privatization program with an aim to raise the level of operational competency, improve monetary performance, support economic growth, and improve operational competency.
In Year 2011G The Supreme Economic Council (currently, the Saudi Council of Economic and Development Affairs) approved the strategy of privatizing the milling companies, which stipulates merging all all operations of the mills in four companies, and for the Company it consisted of grouping of the branches of Al-Jumum, Khamis Mushait and Al-Jouf
In Year 2013G GFSA established a second production facility in Khamis Mushait, with a production capacity of 800 MT per day
In Year 2015G GFSA established a production facility in Al-Jumum.
In Year 2016G The Council of Ministers issued its resolution No. 35 approving the Organization Privatization Program and establishing the Company as a closed joint stock company owned by the Public Investment Fund.
In Year 2017G The Company commenced its commercial operations as a separate entity
In Year 2020G GFSA accepted a bid by a consortium comprising Al Rajhi Holding and Al Ghurair Foods for the acquisition of the Company.
In Year 2021G The Company completed its merger with Mada Al Ghurair Limited Company, confirming the existing ownership structure
In Year 2022G The Company established a subsidiary distribution company, Hasad Al-Arabia for Trade.The Company commenced the expansion of the Al-Jumum facility.The Company was rebranded as Modern Mills.
The Company launched a dedicated B2B brand in its flour business, Modern Mills Professional.The Company launched capital expenditures related to standards improvements, SAP and machinery upgrade.
The Company reduced operational expenses through programs aimed at increasing productivity and reducing costs
In Year 2023G The Company launched three retail brands in its flour business and commenced contracting with third party distributors to further penetrate the retail segment.The Company invested in technical training and personal skills.The Company launched ESG projects