British-American Tobacco Marketing (Singapore) Private Limited (Singapore)

British-American Tobacco Marketing (Singapore) Private Limited is a Singapore-based marketing and regional coordination entity within the British American Tobacco group. The company supports marketing strategy development, brand portfolio management, and regional coordination for tobacco and nicotine products across selected Asia-Pacific markets. Its activities include consumer insights, marketing communications planning, trade marketing strategy, and coordination with operating companies and distributors, while adhering to regulatory and responsible marketing frameworks. Operating from Singapore, the company plays a strategic role in aligning regional brand strategies and supporting the group's transformation toward reduced-risk products. Strategically, the company focuses on brand equity development, market adaptation, and compliant commercial execution in a highly regulated consumer goods environment.