Evolution Wellness Holdings Pte. Ltd. (Singapore)

Evolution Wellness Holdings Pte. Ltd. is a Singapore-based wellness and fitness platform that develops, owns, and operates a multi-brand network of health and fitness clubs and related services across Asia-Pacific. The group's core activities encompass the operation and management of full-service fitness clubs, membership sales and retention programs, personal training and small-group training services, and the delivery of studio-based classes and wellness experiences. Its portfolio is anchored by established gym brands including Fitness First and Celebrity Fitness, supported by additional concepts positioned across value and boutique segments, enabling coverage of multiple customer demographics and price points. The company's operating model emphasizes club network density, standardized operating processes, and the use of brand-specific positioning to optimize occupancy, yield, and lifetime member value. Evolution Wellness maintains a multi-country footprint with a significant presence across key Southeast Asian metropolitan markets, operating a large club network within the region and leveraging partnerships and licensing arrangements to extend reach. Key assets include its branded club estate, membership base, digital customer engagement capabilities, and fitness talent and programming infrastructure. Strategically, the group positions itself beyond traditional gym operations by pursuing a broader “fitness-to-wellness” ecosystem, integrating fitness services with adjacent wellness offerings, enhancing member experience through product innovation and data-enabled engagement, and driving network efficiencies through centralized support functions, procurement leverage, and disciplined site-level performance management.