Harley-Davidson Asia Pacific Pte. Ltd. (Singapore)

Harley-Davidson Asia Pacific Pte. Ltd. is a Singapore-based regional headquarters of Harley-Davidson, Inc., a globally recognised manufacturer of heavyweight motorcycles and related lifestyle products. The company oversees strategic planning, regional management, sales, marketing, distribution, and dealer network development across Asia-Pacific markets. Its business scope includes wholesale distribution of motorcycles, genuine parts and accessories, branded apparel, and riding gear, as well as support for customer engagement initiatives and rider community programmes. Operating from Singapore, the company coordinates market entry strategies, dealer standards, after-sales support frameworks, and regulatory compliance across diverse markets with varying consumer maturity and regulatory environments. Strategically, Harley-Davidson Asia Pacific focuses on premium brand stewardship, strengthening customer loyalty, expanding into new customer demographics, enhancing dealer capabilities, and supporting long-term growth through brand-led differentiation and experiential motorcycling culture across the region.