Heineken Asia Pacific Holding Pte. Ltd. (Singapore)

Heineken Asia Pacific Holding Pte. Ltd. is a Singapore-based regional holding company of HEINEKEN N.V., responsible for managing and overseeing the group's investments, strategic planning, and operational performance across the Asia-Pacific region. The company functions as a central coordination hub supporting Heineken's brewing, marketing, and distribution activities in markets including Singapore, Vietnam, Thailand, Malaysia, Indonesia, Cambodia, China, and Oceania. Through its subsidiaries and joint ventures, the group is engaged in the production, branding, and sale of beer and cider across a diversified portfolio that includes international premium brands such as Heineken and Tiger, as well as strong local and regional brands tailored to individual markets. Regional operations encompass brewery assets, procurement and supply chain management, brand marketing, route-to-market execution, and regional corporate functions. The company's strategic orientation is centred on premiumisation, brand-led growth, disciplined capital allocation, and long-term expansion in high-growth Asian markets, supported by strong local partnerships and scalable operating platforms.