Lightinthebox Holding Co. Ltd. (Singapore)

The Company is an online retailer that delivers products directly to consumers around the world.
The Company offer customers a convenient way to shop for a wide selection of products at attractive prices through www.lightinthebox.com, www.miniinthebox.com, www.ezbuy.sg and its other websites as well as mobile applications, which are available in over 20 major languages and over 140 countries and regions. By offering a wide variety of products at affordable prices, the Company hope to create a better lifestyle for people living in these countries and regions.
The Company strive to source high quality products directly from competitive manufacturers in the strongest supply ecosystems. Its data-driven business model allows the Company to offer products at affordable prices through optimal merchandising and fulfillment. The Company work closely with its suppliers to re-engineer their manufacturing processes to achieve faster time-to-market for its products. By locating its warehouses near these suppliers, the Company also realize cost advantages and inventory efficiency. As a result, the Company manage to reduce its product costs and offer more affordable prices in shorter time to its customers.
The Company serve customers globally without incurring the costs and complexities associated with establishing a traditional multinational retail infrastructure. To acquire and retain customers across diverse geographical markets, it has developed proprietary technologies to manage and optimize its marketing operations. The Company has established a specialized social marketing team to its customers.
The Company partner with global online marketing platforms, such as Google, Facebook and other social media, to reach its customers. The Company accept payments through all major credit cards and electronic payment platforms, such as PayPal, Stripe, Checkout, Klarna and Global Collect, and the Company deliver its goods through different international couriers, including DHL, UPS, FEDEX, EMS and other international couriers.
Since 2016, the Company has reported its operating results in two operating segments:
- Product sales segment is comprised of sales of its products through our websites and mobile applications and other supplemental online platforms. Revenues from its product sales and other consumer products are recorded less value added tax, sales and use tax, goods and services tax, discounts and allowances.
- Services and others segment comprised of provision of logistic services to companies and individual customers globally.
HISTORY
2007 The Company was founded in June 2007 and operated its business through Light In The Box Limited.
2008 The Company incorporated LightInTheBox Holding Co., Ltd., an exempted company incorporated under the laws of the Cayman Islands, which, through a corporate restructuring, became its ultimate holding company.
2013 The Company s ADSs, each representing two of its ordinary shares, have been listed on the New York Stock Exchange since June 6, 2013 under the symbol “LITB.”
2014 The Company acquired Seattle-based social e-commerce company, Ador, Inc. in January 2014.
2018 The Company acquired total issued share capital of Ezbuy Holding Co., Ltd (“Ezbuy”) on December 10, 2018.