MINISO Lifestyle Singapore Private Limited is a Singapore-incorporated subsidiary of MINISO Group, a global lifestyle retail brand offering a broad range of design-led consumer products. The company operates and supports retail and distribution activities across Singapore and the region, marketing products spanning home goods, lifestyle accessories, beauty items, electronics accessories, toys and seasonal merchandise. MINISO's business model emphasizes affordable pricing, rapid product turnover and trend-driven design, supported by centralized product development and global sourcing. The brand operates through company-owned and franchised stores worldwide, with Singapore serving as an important Southeast Asian market and operational base. Strategically, the company focuses on brand-driven retail expansion, localized merchandising and efficient supply chain execution to capture demand in mass-market consumer segments.
Headquarters
12 Woodlands Square #15-78 Woods Square Singapore
Singapore; Singapore;
Postal Code: 737715
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