Continental Adria D.o.o. (Slovenia)

Continental Adria D.o.o. is the regional sales and marketing company of the Continental group for tyres in the Adria region. It is headquartered in Maribor and is responsible for the sale, marketing and wholesale intermediation of passenger car, van, truck, bus and special tyres, building on Continental's broad portfolio for personal, commercial, agricultural, industrial and off-the-road applications. The company manages distribution to national importers, tyre dealers, service networks, fleets and OEM partners, providing product training, technical support and logistics coordination. Continental Adria's geographic mandate covers markets in Albania, Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia. Its key brands include Continental as the core premium brand, complemented by Barum, Semperit, Uniroyal and General Tire, addressing different price and performance segments. Strategically, Continental Adria focuses on strengthening Continental's leading position in the region, promoting road safety and sustainable mobility, and building long-term partnerships with dealers and fleet operators through reliable supply, professional after-sales service and continuous development of product and service offerings.