Asas, A. S. (Slovakia)

ASAS, a.s. is a Slovak joint stock company headquartered in Zilina that operates as an alliance and purchasing group of independent building material retailers under the ASAS brand. Its main business segment is centralized procurement, logistics coordination and marketing services for member companies operating building material outlets across Slovakia, covering a broad assortment of building materials including structural systems, insulation, roofing, facade systems, interior finishes, tiling, bathroom equipment, construction chemistry and garden solutions. ASAS aggregates demand from its network of partner outlets, negotiates framework agreements with more than eighty to one hundred domestic and international suppliers, coordinates product catalogues, promotions and loyalty programs, and provides support in merchandising and branding. Geographically, the ASAS alliance serves customers through around two dozen sales points run by sixteen partner companies in all regions of Slovakia, focusing on small professional builders, renovation contractors and retail customers. The company's key brands and assets include the ASAS building materials network itself, the private label brand Emporio for selected product categories, a nationwide catalogue of bathroom and garden solutions, and a loyalty program “Nakupuj a uzivaj” which rewards purchases made at member outlets. Strategically, ASAS positions itself as a cooperative alternative to large international retail chains, seeking to strengthen the competitiveness of independent building merchants through combined purchasing power, unified marketing, and continuous expansion and modernization of the product and service offer, while at the same time supporting the local identity and relationships of each member outlet with its regional customer base.