The company was established under the name Lassa Tire Manufacturing and Trading Inc., as part of the Sabanci Group, the leading industrial conglomerate in Turkey, and began operations under the license agreement signed with American BF Goodrich Company in 1974. The production started in 1977 at the factory with a covered area of 90.000 m2 and the sales were extended to 60 provinces in Turkey through 186 organized dealers. Until 1988, the Company produced tires under the Lassa brand, expanding its product range from tires for passenger cars, trucks and buses to farm and off-the-road vehicles. In 1988, a joint venture agreement was signed between the Bridgestone Corporation of Japan, one the world's largest manufacturers of tires and the Sabanci Group, as a result of this agreement, the Company name was changed to BRISA Bridgestone Sabanci Tire Manufacturing and Trading Inc , the groundbreaking for the new plant was completed. In 1990 mass production of tires started at the new plant, which was installed within a covered area of 196.000 m2 and equipped with the state-of-the-art technology.
Kucuk Camlica Mahallesi, Sehit Ismail Moray Sokak, Temsa Sitesi, No:21 Uskudar
Contact Details: Purchase the Brisa A.S. report to view the information.
EMIS company profiles are part of a larger information service which combines company, industry and country data and analysis for over 145 emerging markets.Request a demo of the EMIS service
To view more information, Request a demonstration of the EMIS service