Adidas Vietnam Company Limited (Công Ty Tnhh Adidas Việt Nam) (Vietnam)

Adidas Vietnam Company Limited is the Vietnamese operating unit of Adidas, a leading global sportswear and athletic footwear brand. The company manages brand marketing, distribution, wholesale operations and retail store networks across Vietnam. It oversees sales channels including branded retail stores, e-commerce platforms, sports retailers and department stores. Adidas Vietnam coordinates merchandising, product launches, athlete and event sponsorships and local marketing campaigns to strengthen brand presence. While manufacturing is largely handled by independent suppliers, the Vietnam office plays a key role in market development and supply-chain coordination for the country's significant footwear and apparel production base. Strategically, Adidas Vietnam focuses on expanding market share in the active lifestyle and performance sports segments, enhancing digital retail growth, and increasing brand engagement among Vietnam's rapidly growing consumer demographic.