Bach Hoa Xanh Trading Joint Stock Company (Công Ty Cổ Phần Thương Mại Bách Hóa Xanh) (Vietnam)

Bach Hoa Xanh Trading Joint Stock Company (Bach Hoa Xanh) is Vietnam-based grocery retail operator within Mobile World Investment Corporation (MWG), specializing in food and daily essentials through a nationwide minimart and “modern wet market” store model. Launched in late 2015 and formally expanded from 2016, the company retails a broad assortment of fresh and processed food and household staples, including fresh vegetables, fruit, meat and seafood, chilled and frozen items, packaged foods, beverages, personal care products, and domestic necessities. Stores are typically neighborhood-scale formats of roughly 150–300 square meters, designed for high-frequency household shopping with an emphasis on freshness, competitive pricing, and convenience, supported by growing private-label penetration and direct-sourcing programs with farmers and food producers. Bach Hoa Xanh operates a large and rapidly expanding store network concentrated historically in Southern and South-Central Vietnam; in 2025 the chain surpassed its prior peak and reached a record footprint of over two thousand stores, and it has begun a formal northward expansion with initial entry into Northern Vietnam to extend national reach. The company is supported by MWG's centralized procurement, warehousing, cold-chain and last-mile logistics systems, enabling daily replenishment and standardized quality control across fresh categories, reinforced by strategic supply partnerships with major domestic producers. Strategically, Bach Hoa Xanh is positioned as MWG's principal growth engine in modern food retail, focusing on profitable store densification, stronger fresh-food differentiation, tighter SKU productivity management, and supply-chain modernization to stabilize margins and scale nationwide. The brand's competitive stance emphasizes reliability of fresh goods, neighborhood accessibility, and operational agility enabled by MWG's data-driven retail platform and distribution infrastructure.