Binh Tien Bien Hoa Company Limited (Vietnam)

Biti's brand has long history in inland, which is owned by a Vietnamese family. In the 1990s, this brand was very famous and the first choice for Vietnamese people. However, up to the 2000s, with the joining of foreign brands such as Nike, Adidas, Vans, Reebok ... with a variety of designs and quality, Biti's became obsolete with long-standing models. Even, this brand almost disappeared in the years 2015-2016. However, up to 2017, with the breakthrough in design and effective marketing policies, this brand has been gradually welcomed back.The subject is considered as a 5th factory of Biti's. As shared, the subject's factory has gone into operation since 11 Nov 2020. All workers are transferred from Binh Tien Dong Nai Company Limited, which is the first factory of Biti's in Dong Nai as well as the biggest shareholder of the subject. After that, the factory of Binh Tien Dong Nai Company Limited will stop operation.