Formerly, the subject is a member of the Big C System in Vietnam. In April 2016, the Big C Supercenter chain was taken over successfully by Central Group Thailand as an international transfer agreement with France's Casino Group. Central Group, which is the leading retailer in the region, was established in 1947 from a small shop in Bangkok. Central Group's purchase of Big C Vietnam is not only the largest M&A deal in Vietnam that year but also marked a massive penetration of Thai goods into the Vietnamese market. The subject specializes in operating and managing some branches of Big C supermarket chains in Binh Duong, Ha Noi and Ho Chi Minh. Currently, supermarket chain - "Big C" is gradually changing its brand name to "GO!" and "Tops market". This name change will be carried out in turn for the system of supermarkets. The reason for this “rename” strategy is to reposition the brand. The plan to change the name was set out five years ago when Casino Group (France) sold the supermarket system in Vietnam to a Thai investor. According to the agreement, the new owner of the supermarket chain only has the right to use the Big C brand for 10 years.Since the end of 2022, Mr. OLIVIER BERNARD R. LANGLET has become its general director.
Headquarters
No. 555B, Binh Duong Boulevard, Area 1, Hiep Thanh Ward
Thu Dau Mot; South Eastern Vietnam;
Postal Code: 75000
Contact Details: Purchase the Eb Binh Duong Limited Liability Company report to view the information.
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