Lotte Vietnam Shopping Joint Stock Company (Vietnam)

The subject - LOTTE Mart is a member of well-known South Korean Group named “LOTTE”. It specializes in operating wholesale-retail LOTTE Mart supermarkets chain with a diverse product portfolio of more than 30,000 items ranging from food, home appliances, fashion, electronics and more than 2,000 private label Choice L products. The first LOTTE Mart supermarket in Vietnam is LOTTE Mart South Saigon in District 7, Ho Chi Minh City. Besides, LOTTE Mart is also a pioneer retailer in building an online shopping method through a modern and convenient SPEED L application, serving the needs of online shopping for customers in the 4.0 era. After a long time entering the Vietnamese market, the subject suffered a loss of millions of dollars. The reason for LOTTE Mart's continuous loss is to put many supermarkets into operation with huge initial investment costs. In which, some supermarkets have not achieved the planned efficiency. Meanwhile, the subject has to compete with a series of retail giants including GO, AEON MALL, EMART, BIG C, CO.OP, etc. In general, the retail market in Vietnam has great competition, making difficulties to the company in terms of implementing effective expansion strategies.According to latest adjustment on Business License, the subject continues to raise charter capital to VND 7,811,559,010,000. Intuitively, this could enable to cover losses and make capital structure not be too risky.