Thien Nam Hoa Service Trading Joint Stock Company (Vietnam)

The subject is operating in electronics retail market with electronics products, refrigeration, household appliances, office equipment and furniture.The current operation of the subject seems to be shrunk because many branches were closed. The market shares of the subject is narrowed when it has to compete with strong “powers” in the same market such as Dien May Xanh, Nguyen Kim, Dien May Cho Lon, etc. Several measures have been implemented by businesses, including staff reduction, downsizing store space, and offering substantial promotions to reduce inventory and sell additional household items like glasses and bowls. However, the results have been limited. In an attempt to address immediate challenges, the subject's electronics supermarket, situated at the base of Tham Luong Bridge on the border of Tan Binh District and District 12, has recently closed down and announced the transfer of its premises.In the general information of the industry, the current electronics market is rather sluggish. In numerous stores and supermarkets, there is an abundance of sellers compared to buyers, even though discount programs and promotions are being constantly launched. The current economic situation with the impact on incomes has directly affected purchasing power. Furthermore, the growing popularity of online shopping is another reason why customers are opting for virtual stores instead of visiting physical ones.