Au Benu (Serbia)

Au Benu is a Serbian company operating a national chain of pharmacies under the international BENU brand. The company's core business segments comprise retail sale of prescription medicines, over the counter pharmaceuticals, medical devices, dermocosmetics, nutrition and wellness products, supported by professional pharmaceutical counseling and health related services in its branches. Its operations are organized through a network of pharmacies and an online store, ensuring broad geographic coverage across Serbia and offering nationwide access to BENU's assortment. Au Benu benefits from being part of the wider BENU network present in multiple European countries, which supports unified branding, procurement synergies and common quality standards. Key assets include the extensive network of BENU pharmacies in Serbia, the benu.rs online sales platform and the recognized BENU brand in community pharmacy. Strategically, the company positions itself as a modern, customer oriented pharmacy chain, focused on accessibility, a wide product range for health and personal care, development of e commerce services and alignment with European standards for pharmaceutical retail.