Max Bet d.o.o. is a Serbian company operating in the games of chance and sports betting industry and is part of Flutter International. Founded in 1993, the company has developed a wide network of betting shops and gaming venues across Serbia and the region, offering sports betting, live betting, virtual games, slot machines and casino style games. In addition to its land based network, Max Bet operates an online platform for sports betting and casino, giving customers omni channel access to its services. Its geographic reach extends beyond Serbia to markets such as Montenegro, Bosnia and Herzegovina and North Macedonia, with several hundred betting locations and gaming clubs. The main brand asset is the Max Bet brand itself, supported by a strong physical presence, digital platform, loyalty programs and membership in the global Flutter group. Strategically, Max Bet focuses on combining traditional retail presence with advanced technological solutions in online gaming, expanding its regional footprint, enhancing customer experience and aligning its operations with responsible gaming principles and regulatory requirements in each market where it operates.
Headquarters
Bulevar Heroja Sa Kosara 4A
Belgrade; Belgrade;
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Website: http://www.maxbet.rs
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