Smitran Auto D.O.O. (Serbia)

Smitran Auto, based in Belgrade, Serbia, is a private company that specializes in distributing starter batteries. They import and distribute well-known battery brands such as Energizer and Varta, as well as private brands like Firecell and Mustang. Smitran Auto also develops the segment of automotive rays and accessories and is a representative of the Mayer and Osram brands. They offer solutions for small dealers, corporate users, public enterprises, and large trading chains through their distribution centers in Belgrade, Novi Sad, Kragujevac, and Niš. The company is a leader in the sale and distribution of starter batteries in Serbia and has a second battery supplier, Jasz Plastik KFT from Hungary, known for its modern technology and newest accumulator factory in Europe. They also emphasize the production of Start-Stop batteries and visit European battery factories to ensure the quality of their products.