Star Import D.O.O. (Serbia)

Star Import d.o.o. is the general distributor of Daimler group brands for Serbia and selected Western Balkans markets, representing Mercedes Benz passenger cars and light commercial vehicles, Mercedes Benz trucks and buses, as well as Setra and Fuso vehicles. The company operates an integrated business model covering import, wholesale and retail sale of new vehicles, authorized servicing, original spare parts distribution and related customer support services. Its core operations are based in Belgrade, with additional commercial vehicle facilities in Krnjeshevci, serving customers across Serbia, Montenegro, Bosnia and Herzegovina and Albania through a network of dealers and service partners. Key brands and assets include the exclusive distribution rights for Mercedes Benz, Smart, Setra and Fuso in its territory, the Emil Frey Auto Center complex, specialized commercial vehicle centers and branded service and parts operations under the Mercedes Benz standards. Strategically, Star Import positions itself as a premium automotive provider focused on long term brand development, high quality after sales services and expansion of its regional coverage within the Emil Frey Group.