China Consumer Goods and Retail Sector Report 2019 1st Quarter

In Q2 2019, China’s economy slowed down, growing by 6.2% y/y, a record low in 27 years. However, total retail sales of consumer goods rose by 8.6% y/y in Q2 2019 to RMB 9,742bn, driven by growing incomes, higher spending and the growing popularity of new retail formats. The strong performance was also attributed to an 8.7% y/y expansion in auto sales, which reached RMB 995.3bn in Q2 2019. Another prominent sales driver were strong sales generated during China’s June 18 online shopping festival. Consumer spending per capita rose by 7.8% y/y in Q2 2019 to RMB 4,792. Online sales of consumer goods and services rose by 20% y/y to RMB 2,578bn, with sales of consumer goods alone amounting to RMB 2,039bn, up by 22% y/y.

This report provides a complete and detailed analysis of the retail sector for China. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in China
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in China
• Crystallise the forces both driving and restraining this sector in China
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in China
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce).

See below for a complete table of report contents:

China is the world’s largest retail market and a global leader in e-commerce. As the country makes its transition from a manufacturing-based economy to a service-oriented one, the government’s priority has become that of ensuring stable economic growth by boosting domestic consumption. For this reason, the retail sector in China is expected to perform well in the years to come, encouraged also by favourable policies and socio-economic conditions. In 2018, total retail sales rose by 4% y/y to RMB 38,099bn (USD 5,660bn) with annual growth in rural areas higher than that in urban areas. Consumption expenditure per capita reached RMB 19,853 – a 12.2% y/y increase – with the figure at RMB 26,112 in urban and RMB 12,124 in rural areas.   

This report provides a complete and detailed analysis of the retail sector for China. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in China
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in China
• Crystallise the forces both driving and restraining this sector in China
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in China
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce).

See below for a complete table of report contents: