China Consumer Goods and Retail Sector Report 2019 2nd Quarter

In the first quarter of 2019, total retail sales of consumer goods in China rose by 8.3% y/y to RMB 9,779bn, following a 3.5% y/y increase in the last quarter of 2018. The improved performance was attributed to higher retail sales, a result of higher consumption expenditure. Consumer spending per capita rose by 7.3% y/y in Q1 2019 to RMB 5,538. Online sales of consumer goods and services rose by 15.8% y/y to RMB 2,238bn, with sales of consumer goods alone amounting to RMB 1,777bn, up by 22% y/y. Rural areas registered a 9.2% y/y growth in sales, which reached RMB 1,439bn. Urban regions recorded a lower y/y increase of 8.2%, due to relative market saturation and changing consumer trends.

This report provides a complete and detailed analysis of the retail sector for China. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in China
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in China
• Crystallise the forces both driving and restraining this sector in China
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in China
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce)